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1. What is the purpose of your website?
2. How do you know if your website is achieving its goal?
3. What action do you want people to take when they are on your website?
4. What opportunity is there with the site that are being pursued?
5. What would you like to learn about web analytics and the traffic that comes to your site?
6. If you could wave a magic wand and your website was doing great for you, what would it be doing and what outcomes would be produced?
